In this conversation, Kat shares her journey from corporate marketing roles to becoming a successful entrepreneur and startup founder. Kat discusses the realities of startup life, including the importance of go-to-market strategies, the challenges of raising capital, and the balance between work and family.

In this conversation, Ben Morrell and Stephen Halpin explore the concept of fractional leadership, discussing its benefits for businesses, particularly in the startup phase. They delve into how fractional leaders can provide specialized skills, mentorship, and flexibility, allowing companies to scale effectively without the burden of full-time hires.

In this conversation, Mark Stanton shares his extensive experience in the Asia Pacific (APAC) region, discussing his journey from a technical background to leading teams in the SaaS industry. He emphasizes the diversity of the APAC markets, the importance of understanding local cultures, and the need for tailored strategies when entering these markets.

In this conversation, Ben Morrell and Margaret Davies discuss the intricacies of sales and market strategy, particularly in the context of startups. Margaret shares her extensive experience in B2B technology sales and marketing, emphasizing the foundational elements necessary for scaling go-to-market strategies.

In this conversation, Shirin Shahin shares her extensive experience in product marketing, discussing her career journey from corporate roles to consulting. She highlights the evolution of product marketing, the importance of narrative, positioning, and messaging, and the trends in founder-led sales.

In this conversation, Mark Little shares his journey from a successful corporate career in the FMCG sector to becoming a startup founder in the fintech space.

In this conversation, Luke Gaydon, CEO and co-founder of Youdo, shares his entrepreneurial journey.

In this conversation, Meredith Tretiak discusses the importance of building a community as part of a go-to-market strategy.

In this conversation, Andy Feinberg discusses the critical role of founders in the go-to-market strategy of early-stage companies.

In this conversation, Tomer Azenkot, CEO of V24, shares insights on building a successful sales team.