Interview with: Shirin Shahin, Founder and Product Marketing Consultant at Shirin Shahin

IIn this conversation, Shirin Shahin shares her extensive experience in product marketing, discussing her career journey from corporate roles to consulting. She highlights the evolution of product marketing, the importance of narrative, positioning, and messaging, and the trends in founder-led sales. Shirin emphasizes the need for early engagement in product marketing, the significance of reflection for founders, and the continuous improvement required in the field. She also addresses the changing landscape of buyer behavior and the challenges that come with increased competition.