Interview with: Luke Gaydon, CEO and co-founder at Youdo

In this conversation, Luke Gaydon, CEO and co-founder of Youdo, shares his entrepreneurial journey, detailing the inception of Youdo, the challenges faced in finding product-market fit, the pivot from a B2C to a B2B model focused on sustainability, and the importance of aligning with the right audience. He discusses the impact of funding on decision-making and the personal growth experienced throughout the startup process, emphasizing the need for purpose beyond profit.