Interview with: Meredith Tretiak, Founder and CEO at RYLA

In this conversation, Meredith Tretiak discusses the importance of building a community as part of a go-to-market strategy. She shares insights from her experience in mobile apps and Web3, emphasizing the role of community in marketing, audience engagement, and product feedback. Meredith provides practical advice for entrepreneurs on identifying their core audience, creating a welcoming environment, managing community culture, and balancing organic growth with strategic initiatives. She highlights the iterative nature of community development and the importance of metrics in measuring success.